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CBBA Foundation

Get certified to run your business and implement your business blueprint

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CBBA Master Mind

Tailored for CBBA graduates for transformational pricing & proposals.

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Certified C-Suite Coach

Certification for the hard, soft and resource skills needed to coach at the highest level.

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Taking Note

Your coaching business blueprint

Coach Business Building Academy

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Starting any business is tough, requiring skills and training that on the surface seem opposed to being a heart-centered coach and business owner. 

The Academy is a Business Building School teaching transformational business skills, so you can make progress in your business, while getting support and accountability building your coaching business in line with your values.

Already a student?

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Running a business to a thriving one requires new skills, habits and continual strategic support. Instead of winging it, you can have a framework to guide your growth.


While clients may choose to work 1:1 or as a hybrid (group and 1:!) approach, the program covers four distinct stages. Each is hugely important and builds upon the previous one, creating a comprehensive approach to developing your strong, authentic business blueprint. 


We establish a comprehensive foundation for your business, from your why to what to how so you'll never guess what approach is best for you.

Based on your comprehensive foundation you'll learn how to leverage platforms, logistics, processes, budgeting, and your mindset to take your business from first gear to being a well oiled machine. This includes your unique value proposition and the core message you want to convey to each client.


In the strategy phase we identify your target audience and formulate your unique strategy. We understand the needs, and challenges of your customer and how you can address them.

You'll learn how to craft your specific offer. You'll learn about pricing so you can price your offer, and you'll learn how to close your sales.


During implementation we ensure you reflect your brand consistently. You'll learn foundational copywriting skills to craft your signature pitch, attract your dream client, and build your signature voice. Implementation begins to showcase your unique expertise and values.


During the evolution stage we fine tune your plan with accountability and next steps.

Crucial in business development is to be open to adapting your approach. The marketplace is dynamic; your business will need to grow and evolve as you gain more experience and insights.

The Hybrid Coaching Progam Outline

Elevate Your Business Acumen in Eight Weeks

In under 6 months you'll be ready to raise your rates and close clients through self-paced study, group sessions, individual work with a business coach and accountability.


Self-paced Study: The self-paced study modules are divided into 4 segments over eight weeks. Students can opt to take all of the learning modules at once or spread them out.

Group Sessions: Each cohort has an average number of eight participants and meets 2x a month with a Business Coach.

Individual Session: Participants meet 1:1 with a Business Coach at least 4 times over the span of the business building program and I'll support you until you at least earn your investment back. That's my risk free guarantee to you.

Bonuses: When paying in full students get a private intensive Business Coaching Strategy call to kick-start their progress. Students also receive as course bonuses:

  • Done for you templates to accelerate your learning(email, lead magnet, and email prompts)

  • Business mindset workbook to think differently so you can get those clients

  • 30 day frameworks to fill your client roster fast

  • Catching and Closing Clients through you irresistible powerful offer

  • How to elevate your coaching offerings through assessments

Investment: Valued at over $15,000. Priced less than ½ that.

Minimum levels of engagement are $6,500k with most one on one clients seeing a full return on their investment before our engagement ends.

See if you qualify for the program →

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Online Course

What Awaits you Inside the CBBA?


Proprietary CBBA Learning Library

Whether you’re a new coach starting fresh, stuck, or ready to scale or pivot your business, this Learning Library has everything your business needs with ZERO fluff. The library is continually updated with new workshops, workbooks and the latest material that'll help you when growing your coaching business or when it comes to tax time.


You're never alone!

Nothing is quite as scary as starting a business and facing the world on your own. In the CBBA Foundation you'll form community and partner with a colleague who'll support and challenge you and one you'll support and challenge with the backing of the entire CBBA community


Blueprint for Success

Don't worry about creating everything from scratch. We have bonus templates for your email welcome series to your newsletter and website. Lead Magnet examples? We've got you covered! On top of that you'll take away a blueprint for your business success.


Customized Support and 1:1s

Most business coaching programs put you in a group with live coaching interaction for the group. Not at the CBBA! Not only will you have small community group coaching, you'll have 1:1 individualized and tailored support from setting your vision, to financing and planning for your future.


Interactive Sales Coaching

The best lead magnet or irresistible offer (one of the freebies in the CBBA btw) won't help you if you can't close the sale. That's why you'll have individualized sales coaching utilizing coaching to help you have your sales conversations. Sales is a service that you'll learn how to provide in the CBBA.


Real time Q&A

Have a question? Not a problem. You'll join our exclusive community with state of the art communication tools. You'll be able to exchange files, get feedback on your coaching proposal, schedule an in-person meet-up or get pricing updates all from the tips of your fingerprint on your chosen device.



Show the world your business savvy. Gaining your business foundations credential shows prospective clients your business skills and demonstrates your understanding of the business climate so clients can look to you as an expert.

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100% Tax Deductible

Did you know business coaching is a 100% verified tax deduction? Not all coaching is tax deductible but the kind of business coaching the CBBA engages in IS. That's right. You can learn how to operate your business and claim it as a verified business deduction.


Supportive Coaching Community

From in-person events to an online community of coaches, our community is THE BEST. 

Coaching can be an isolating profession. From buddy coaching to coffee chats to working large proposals together, our coaches know people coming through the CBBA are serious about being successful coaches and can be trusted to collaborate on larger engagements.

Stacy, NY

“I got my money's worth. You will take out of this what you are prepared to put into it.
Lizette won't do the work for you and the only way you'll fail is if you fail to implement your blueprint."

Eric, CA

"Lizette is practical, honest, and gave me profound actionable insights. I closed TWO high five-figure clients within the span of a week.
Hire her!"

Loren, TX

“Lizette creates a beautiful container where we can share vulnerably, leading to transformation.
I went from charging $250 an hour to virtually unlimited. I closed my first five figure client by changing absolutely NOTHING in my offer. In the past I would have over-loaded the offer.”

The Investment
Valued over $15,000. Pay less than half that.

✓ Proprietary access to the CBBA Learning Library
✓ Community and Coaching Buddy
✓ Blueprints and Templates
✓ 1:1 Tailored business Coaching
✓ Sales Coaching
✓ Lifetime Access to the CBBA Community
✓ Certification
✓ 100% Tax Deductible
✓ Coaching Community
✓ Invitation to LIVE events
✓ 1 Yr Access to the Learning Library

The CBBA Workbooks

Not sure if you're ready

I get it. Eight weeks is a huge commitment. Is it worth it? Will I be chasing another shiny object?

That's why I make one of the workbooks in the CBBA available for purchase. The other one is only available with the purchase of the Get Clients Fast 30 Day Framework.

Get Clients Fast - 30 Day Frameworks

In this workbook you'll explore three different 30 day frameworks for getting clients quickly. You will walk through day by day, the plan to $5k+. I have seen these frameworks used to get coaches to $5-10k months.

I have personally used a couple of these frameworks. They work!

Catch and Close Clients Framework (exclusively available to CBBA students and occasionally on offer to coaches on the newsletter)
You'll learn:

  • A 4 step framework to make a powerful client offer

  • Four MUST have's in your offer

  • A clear, concise and compelling way to put your offer forward

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Learn More

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About your Coach

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Master Mind

Clapping Audience


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