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Why a Business Building Academy
When I started my coaching business I was winging it and making mistakes left and right. In the process I built a framework to guide my growth and it served me when my coaching business turned into a speaking business. I set out to share what worked for me for new coaches (or any service based industry).
How CBBA works: It's asynchronous learning plus a group cohort plus one on one support if you want to add it on. In the Academy there's no fluff. I cover four distinct stages to give everything you need to have a compelling offer, deliver that offer and close your clients.
1- Foundation
We establish a comprehensive foundation for your business: think platforms, logistics, processes, budgeting, and your mindset to take your business from first gear to being a well oiled machine.
This includes your unique value proposition, your transformational promise and the core message you want to convey to each client.
2 - Strategy
In the strategy phase you'll identify your target audience and formulate your unique strategy and how to communicate your transformational promise. You'll understand the needs, and challenges of your customer and how you uniquely address them.
You'll learn how to craft your specific offer. You'll learn how to price your offer, and you'll learn how to close clients. I am very transparent about pricing and how you should price and when to raise your rates.
3 - Implementation
During implementation we ensure you reflect your brand consistently. You'll learn foundational copywriting skills to craft your signature pitch, attract your dream client, and build your signature voice. Implementation begins to showcase your unique expertise and values.
4 - Next Steps
We'll wrap with you fine tuning your plan with accountability and next steps.
Crucial in business development is to be open to adapting your approach. The marketplace is dynamic; your business will need to grow and evolve as you gain more experience and insights. You may want to start speaking, teaching or creating workshops and I want you to be equipped to be able to support your future growth.
Inside CBBA, you'll get"
01
Self-paced modules covering foundation, marketing, pricing and sales
Whether you’re a new coach starting fresh, stuck, or ready to scale or pivot your business, this Learning Library has everything your business needs with ZERO fluff.
02
Business templates and lead magnet builders
In the foundational module you'll get the essential tools that'll save you time and money & you'll hone your client avatar that you'll use for the rest of your entrepreneurial journey.
03
The business blueprint
Don't worry about creating everything from scratch. You'll get the templates so you can take away a blueprint for your business success. All you have to do is implement it.
04
Certification and Lifetime Access
Show the world your business savvy with certification. Get lifetime access to the business building modules for when your business is ready to pivot.
05
Accountabilty and Coaching
The next cohort meets IRL in coaching office hours and during the cohort sprints which happen in January and February at 5:30pm on the second and fourth Thursdays of the month.
2027 Dates: January 14, 28 & February 11, 25 at 5:30pm CST (Yes, they are recorded and available for founding members - those who sign up early)
06
New Material Access
When the material is updated you'll get access to the new modules and workbooks.
The Investment
Valued over $5,000. Pay way less than that.
95% less
Stacy, NY
“I got my money's worth. You will take out of this what you are prepared to put into it.
Lizette won't do the work for you and the only way you'll fail is if you fail to implement your blueprint."
Eric, CA
"Lizette is practical, honest, and gave me profound actionable insights. I closed TWO high five-figure clients within the span of a week.
Hire her!"
Loren, TX
“Lizette creates a beautiful container where we can share vulnerably, leading to transformation.
I went from charging $250 an hour to virtually unlimited. I closed my first five figure client by changing absolutely NOTHING in my offer. In the past I would have over-loaded the offer.”
No-Risk Guarantee
The CBBA Guarantee: Do the Work & Don’t Risk a Dime.
If you go through the course, complete the modules, and implement the blueprint and if after a year of implementation you don't close a client, I’ll refund your investment.
Why? Because I know this works. And I only want you in the program if you’re truly getting value from it.
You’ve got to do the work. But if you do, and it still doesn’t move the needle, I’ll make it right.
Bonuses
Not sure if you're ready
One thing you should know about me is I highly overdeliver to my clients & coaches. If you pay $1k, expect to get $2k in value from working with me. That's just how I roll.
So let's be vulnerable here for a second:
I could give you all my workbooks for free and they likely wouldn't help you. Why?
Because you value what you pay for.
The best thing I can do for you if you're not ready to join us is pop you onto my waitlist for the course so you can join when you're ready and benefit from our live coaching calls starting January 2027.
BUT if you purchase the course now, you'll get access to all the workbooks, all the learnings so you can come prepared to our January calls to kick off your business.
As a bonus for signing up early you'll get all of this when you sign up now: (offer good till Black Thursday or until we fill up. My courses tend to fill.)
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Access the course early
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A GUARANTEED spot when we do spot coaching in sessions (These are limited spots. it's like getting free business coaching)
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GUARANTEED founding price lock which means when you purchase anything else from me, 1:1 coaching, mentor coaching or another course or speaker training you get to deduct what you paid for this course from that purchase. It's like getting the CBBA for FREE!
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My actual client document pack: my coaching agreement, my invoice template, my welcome packet, my client coach goal form that I use to track sessions and outcomes with clients. These took me YEARS to get right, and I'll gift them to you when you sign up early.
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Access to session recordings
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